Theoretical and Practical Explorations
Edited by STUART J. AGRES, JULIE A. EDELL, and TONY M. DUBITSKY
QUORUM BOOKS Westport, Connecticut • London
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Emotion in Advertising:Theoretical and Practical Explorations. Contributors: Stuart J. Agres - Editor, Julie A. Edell - Editor, Tony M. Dubitsky - Editor. Publisher: Quorum Books. Place of publication: Westport, CT. Publication year: 1990. Page number: iii.