The Voter's Guide to Election Polls

Table of contents

• Title Page i
• Contents iii
• Introduction v
• One What Are Polls and Surveys? and Why Are They Conducted? 1
• References 7
• Two What Are Election Polls? How Are They Conducted? 10
• References 25
• Three How Do Political Candidates and Organizations Use Poll Data? 29
• References 38
• Four - How Do News Organizations Collect and Report Poll Data? 40
• Five Why Do Pollsters Use Samples? 52
• Six How Do Interviews Take Place? 72
• References 85
• Seven How Are Questionnaires Put Together? 88
• References 108
• Eight How Do Media Organizations Analyze Polls? 111
• Reference 119
• Nine How Can I Evaluate Published Poll Results? 120
• References 126
• Ten What Are Some Common Problems and Complaints About Polls? 129
• References 139
• Epilogue 141
• Appendix a Standards for Disclosing Information About the Methodology of Public Polls 143
• Appendix B Sample Tolerances (sampling Errors) for Samples of Different Sizes 148
• Glossary 150
• Index 177

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