Radio, Television and Society

By Charles A. Siepmann | Go to book overview

INDEX
ABC, see American Broadcasting Company
Ackerman, William C., 'U. S. Radio: Record of a Decade,' 391
Advertising, abuses in, 12, 40 agencies, 14 domination of radio by, 14, 44-5, 48-55, 64-5, 69n.early objection to, 7, 10, 12-13 exaggeration in, 182-3 FM and, 57n. in Great Britain, 117-18, 144 local, 83, 52 national, 80, 33, 48-55 public attitude to, 85-7 repetition in, 181-2 revenue from, 52, 346 sex appeal in, 334 'taboo,' 344 television and, 828-35 wartime, 185, 188-9 world-wide survey of, 372-8 See also Financing of radio; Sponsored Programs
Advisory Commission on Information, 300n.
Affiliated stations, exclusive affiliation, 31-2 'option time' system, 32-5 program service by, 14, 64 sustaining programs and, 53-4, 64 See also Networks
Aird Commission, 156-7, 163
Albig, William, Public Opinion, 394
Aliens in U. S., and radio licenses, 19-20, 864-5
Amateur radio operators, 5, 293
American Broadcasting Company (ABC), 249 advertising policy, 344 establishment, 29-30
'American Forum of the Air,' 32
American Tobacco Company, 49n., 242n.
Amerika, 300
'Amos 'n Andy,' 50, 254
Anglo-American Cable Company, 293
Annual Radio Conference, 10
Archer, Gleason, Big Business and Radio, 389, quoted, 3, 9 History of Radio to 1926, 389, quoted, 8, 293
Aristotle, 186, 356; On Rhetoric, quoted, 181
Arnheim, Rudolf, 'The World of the Daytime Serial,' quoted, 108, 109
Associated Press v. U. S., 378
Atheism, BBC policy toward, 245n.; see also Scott, Robert Harold
Audience, radio, age, 98-105 attitude, in Great Britain, 122-3, 130-31; in U. S., 3, 70-72, 84- 7, 228-9 attitudes, differentiated, 95-109; shared, 84-95 in Canada, 157n., 372 criticism of radio by, 71, 74-7 education of, 96-8 fear of offending, 241-2 general description of, 83 influence of, on radio policy, 71- 81 international, 300-302, 313-14 knowledge of radio by, 71, 97, 105 limitation in program choice, 31-2 minorities in, 22, 39, 73, 238 program preferences, 112-13 rights and duties, 69-81 rural, 43, 65, 83, 96-7, 160, 845 satisfaction of, 67, 111-12

-399-

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