|PART I. FIRMS AND MARKETS||1|
|1. Introduction to economics and business||3|
|Economics and the analysis of business issues||4|
|The problem of resource allocation||17|
|Performance of the UK economy||29|
|Section 1. Markets and Prices||43|
|2. Demand, supply, and price||45|
|The determination of market price||65|
|Demand and supply in action||72|
|3. Elasticity of demand and supply||84|
|Measurement of demand and supply||104|
|Section 2. Optimization of the Firm||117|
|4. The firm, production, and profit||119|
|The firm in economic theory||127|
|Production, costs, and profit||130|
|The relationship between output and inputs||143|
|The very long run: endogenous technical change||173|
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Economics for Business and Management.
Contributors: K. Alec Chrystal - Author, Richard G. Lipsey - Author.
Publisher: Oxford University Press.
Place of publication: Oxford.
Publication year: 1997.
Page number: vii.
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