Media Economics: Theory and Practice

By Alison Alexander; James Owers et al. | Go to book overview

MEDIA ECONOMICS Theory and Practice Second Edition

Edited by Alison Alexander University of Georgia James Owers Georgia State University Rod Carveth University of Bridgeport

LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS 1998 Mahwah, New Jersey London

-iii-

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Media Economics: Theory and Practice
Table of contents

Table of contents

  • Title Page iii
  • Contents v
  • Preface vii
  • Acknowledgments ix
  • Part I Economic Value and Structure *
  • 1: An Introduction to Media Economics Theory and Practice 1
  • References 42
  • 2: Media Ownership: Concepts and Principles 45
  • 3: Economics and Media Regulation 53
  • 4: Valuation of Media Properties 73
  • 5: Mergers and Acquisitions: A Communications Industry Overview 95
  • References 106
  • Part II Industries and Practices 109
  • 6: The Economics of the Daily Newspaper Industry 111
  • References 127
  • 7: The Economics of Television Networks: New Dimensions and New Alliances 131
  • Glossary 148
  • 8: The Economics of the Cable Industry 151
  • References 173
  • 9: The Economics of Hollywood: Money and Media 175
  • 10: The Economics of Contemporary Radio 185
  • 11: The Economics of the Music Industry 199
  • References 220
  • 12: The Economics of International Media 223
  • Acknowledgment 244
  • References 244
  • 13: The Economics of Online Media 247
  • Appendix A: Media Accounting Practices 275
  • Appendix B: Financial Management 281
  • Glossary 287
  • Author Index 297
  • Subject Index 303
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