The Education of American Businessmen: A Study of University-College Programs in Business Administration

By Frank C. Pierson | Go to book overview

CONTENTS
PREFACEvii
PREVIEW OF FINDINGSix

PART ONE. A FRAMEWORK OF APPRAISAL
CHAPTER 1. The Field and the Issues3
2. Higher Education and the Professions16
3. History of Business Schools34
4. Student Characteristics and Interests55
5. Employer Requirements84
6. Education for Careers in ManagementLewis B. Ward124
7. Foundations of Education for Business149

PART TWO. THE AMERICAN BUSINESS SCHOOL
8. Undergraduate General Studies163
9. Undergraduate Business Studies196
10. Master's Programs in Business229
11. Faculty and Teaching Methods268
12. Doctoral Programs and Research296

PART THREE. DEVELOPING THE CURRICULUM
13. Managerial Decision Making as an Organizing Concept George Leland Bach319
14. Accounting Robert G. Cox355
15. Finance John A. Griswold392
16. Marketing Schuyler F. Otteson423
17. Personnel Management and Industrial Relations George P. Shultz452
18. Production Howard L. Timms475

PART FOUR. OTHER PROGRAMS IN BUSINESS ADMINISTRATION
19. Preparation for Business in Engineering Schools W. Grant Ireson507

-xix-

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