Donald S. Bridgman
One of the most important business phenomena of the years since World War II has been the increased attention devoted to development of a highly competent and forward-looking management team. Today a great majority of the country's large industrial organizations are carrying on formal programs with this objective. Programs such as these either increase the competence and breadth of all managers at specific organization levels in their present positions, prepare selected individuals of high potential for advancement, or cover particular topics of value to individuals or groups through increased knowledge or skill in a special field. Among the many unsettled questions in this area are those relating to the proper emphasis on individual methods of development as compared with training courses for groups, the appropriate roles of university as compared with internal-company courses, the development of suitable methods for appraising the contribution of such programs to improved management, and the influence these evolving programs should have on the content and methods of undergraduate and graduate curricula in business administration.
From a company's point of view, its management development program includes every activity designed to increase the effectiveness of its management forces in their present assignments and to ensure an adequate supply of qualified management personnel in the future. Since this volume deals primarily with courses of instruction in collegiate schools of business and other institutions offering business courses of college grade, this chapter will emphasize specific courses provided by companies themselves for such purposes. It will attempt, however, to place these courses in the perspective of such other activities for management development