The Real Las Vegas: Life beyond the Strip

By David Littlejohn; Eric Gran | Go to book overview

For Sale

THIRTY THOUSAND HOMES A YEAR

Lisa Moskowitz

"Poverty Sucks."

The silver-foil adage is pasted across a framed photograph in Barbara Reed's real-estate office. The picture shows Barbara standing by a swimming pool with her hands in the pockets of a black denim skirt. She's wearing a ruffled red blouse and matching red-leather cowboy boots, western-style. The wind ripples her long blonde hair, apparently at twilight. At the front of her waist is a heart-shaped sterling-silver belt buckle. She smiles slightly without parting her lips. She looks rich.

"I don't need to work. I do it because I like it." Since she became a realestate agent nine years ago, Barbara has sold an average of eighty homes each year for an average of $3,000 in commission. In 1995, she was ranked fourth in sales and production among 45,000 agents affiliated with the nationwide RE/MAX chain; that year she sold more than one hundred homes and netted $500,000. She is a Multi-Million Dollar Producer, a Platinum Club member, a Hall of Famer. She has earned $2.3 million of the $3 million required to make her a Life Time Achiever. She is in the top 1 percent of the almost 8,200 licensed real-estate agents operating in southern Nevada.

There is no date on the photograph in her leased office on West Sahara Avenue. But when Barbara, known as Barbie, returns from lunch wearing an oversized pink cotton T-shirt and stretch pants, with a gold pony-tailed

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The Real Las Vegas: Life beyond the Strip
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Introduction - The Ultimate Company Town 1
  • Down and Out in Vegas 41
  • Bingo 63
  • Growing Up in Las Vegas 75
  • El Pueblo De Las Vegas 97
  • A View from West Las Vegas 109
  • Water for the Desert Miracle 133
  • For Sale - Thirty Thousand Homes a Year 147
  • Houses of the Holy 167
  • Organizing Las Vegas 181
  • Pawnshops - Lenders of Last Resort 201
  • Skin City 217
  • Law and Disorder Heather World 243
  • Why They'Re Mad - Southern Nevada Versus the United States 259
  • Epilogue - Learning More from Las Vegas 281
  • List of Illustrations 291
  • Notes on Contributors 293
  • Index 297
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