Mary B. Cassata State University of New York at Buffalo
Molefi K. Asante State University of New York at Buffalo
Principles and Practices
Macmillan Publishing Co., Inc. 1979 New York
Collier Macmillan Publishers London
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Mass Communication:Principles and Practices. Contributors: Mary B. Cassata - Author, Molefi K. Asante - Author. Publisher: Macmillan. Place of publication: New York. Publication year: 1979. Page number: iii.