The Superpollsters: How They Measure and Manipulate Public Opinion in America

By David W. Moore | Go to book overview
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INDEX
50-state poll, 250, 290-291, 293, 299, 313
900 straw poll, 288
60 Minutes, 375
ABC/Washington Post poll, 18, 20- 22, 25, 249-250, 290, 292, 297, 299, 353-354, 376249, 290, 292, 297, 299, 353-354
Aborn, Murray, 342
absentee ballots, 315, 318
Adams, John Quincy, 33, 399
Advertising Age, 221
Agnew, Spiro, 153, 197
Alderman, Jeff, ix, 17, 21, 27, 285, 287, 296, 312-313, 353, 412
alienation, 134-135, 137, 145, 148- 149, 153-154, 158, 160, 188, 190- 191, 202
Alsop, Joseph, 75, 77, 80
Alsop, Stewart, 75-77, 403
Altschuler, Bruce E., 407
"America Speaks!", 31, 49, 55, 296, 305
American Association for Public Opinion Research (AAPOR), 2-3, 22-25, 109, 267, 280, 301, 303, 347-348, 361, 399, 417-418
American Institute of Public Opinion (AIPO), 31, 47, 62
Anderson, John, 205, 209
Apple, R. W. (Johnny), 279
Arizona Republic, 290, 417
Arledge, Roone, 286
Askew, Reubin, 165-167
Associated Press, 90, 285-286, 297
AT&T, 104, 270
Atwater, Lee, 235-236, 250
audience reaction meters, 223
Bailey, Doug, 182, 244
Baker, Howard, 205
Baker, James, 225
Ballou, Janice, v, 102, 403
Baltimore Sun, 221, 242, 250, 293
Bani-Sadr, 214
Bayh, Birch, 139, 226
Beal, Richard, 411
Bear in the Woods ad, 218-219
Beckel, Bob, 173
Becker, John, 182
Belden, Joe, 301
Belden, Nancy, ix, 414
benchmark poll, 176
Benedetto, Dick, 418
Beniger, Jim, 24
Berelson, Bernard, 403
Berke, Richard L., 413
Biden, Joe, 131, 133, 155
Black, Benjamin D., 418
Black, Christine, 187-188, 370-371
Black, Gordon S., 380-383, 418
blind candidate experiment, 166- 167, 176
Blumenthal, Sidney, 157, 408
Boggs, Caleb, 133
Bork, Robert, 98-102
Boston College, 312
Boston Globe, 182-183, 199, 408
Boston Globe poll, 378
Bradburn, Norman, 6, 333, 397, 416
Bradley, Bill, 369
Bradley, Tom, 314, 316
Breen, Jon, 208
Breglio, Vincent, 295, 410, 411, 412
Brennan, John, ix, 309, 312, 322, 367, 413, 414, 418
Brigham Young University, 194
Brink, William, 90, 405
Brinkley, David, 93

-419-

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