Psychological Processes and Advertising Effects: Theory, Research, and Applications

By Linda F. Alwitt; Andrew A. Mitchell | Go to book overview
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REFERENCES

Aaker, D. A., & Bruzzone, D. E. ( 1981). Viewer perceptions of prime-time television advertising. Journal of Advertising Research, 21( 5), 15-23.

Aaker, D. A., & Norris, D. ( 1982). Characteristics of TV commercials perceived as informative. Journal of Advertising Research, 22( 2), 61-70.

Axelrod, J. N. ( 1980). "Advertising wearout". Journal of Advertising Research, 20( 5), 13-16.

Bartos, R., & Dunn, T. ( 1976). The consumer view of advertising 1974. New York: American Association of Advertising Agencies.

Batra, R., & Ray, M. L. ( 1983). Operationalizing involvement as depth and quality of cognitive response. In R. P. Bagozzi & A. M. Tybout (Eds.), Advances in Consumer Research, Vol. X. Ann Arbor: Association for Consumer Research, 309-13.

Bauer, R. A., & Greyser, S. A. ( 1968). Advertising in America. The consumer view. Boston: Harvard University.

Belch, G. E. ( 1981). An examination of comparative and noncomparative television commercials: The effects of claim variation and repetition on cognitive response and message acceptance. Journal of Marketing Research, 18 (August), 33-49.

Belch, G. E. ( 1982). The effects of television commercial repetition on cognitive response and message acceptance. Journal of Consumer Research, 9, 56-65.

Burke, M., & Edell, J. A. ( 1982). Exploring the multi-dimensional nature of attitude toward the ad. Unpublished working paper. Duke University.

Calder, B. J., & Sternthal, B. ( 1980). Television commercial wearout: An information processing view. Journal of Marketing Research, 17, 173-86.

Cannon, H. M. ( 1982). A new method for estimating the effect of media context. Journal of Advertising Research, 22( 5), 41-8.

Chaiken, S., & Eagly, A. H. ( 1983). Communication modality as a determinant of persuasion: The role of the communicator salience. Journal of Personality and Social Psychology, 45, 241-56.

Clancy, K. J., & Kweskin, D. W. ( 1971). TV commercial recall correlates. Journal of Advertising Research, 11( 2), 18-20.

Crane, L. E. ( 1964). How product, appeal, and program affect attitudes toward commercials. Journal of Advertising Research, 4( 2), 15-8.

Csikszentmihalyi, M., & Kubey, R. ( 1981). Television and the rest of life: A systematic comparison of subjective experience. Public Opinion Quarterly, 45, 217-28.

Fishbein, M., & Ajzen, I. ( 1975). Belief, attitude, intention and behavior. An introduction to theory and research. Reading, Mass.: Addison-Wesley.

Gardner, M. P., Mitchell, A. A., & Russo, J. E. ( 1978). Chronometric analysis: An introduction and an application to low involvement perception of advertisements. In H. K. Hunt (Ed.), Advances in consumer research, Vol. V. Ann Arbor: Assocation for Consumer Research, 581-9.

Gardner, M. P., & Raj, S. P. ( 1983). Responses to commercials in laboratory versus natural settings: A conceptual framework. In R. P. Bagozzi & A. M. Tybout (Eds.), Advances in consumer research, Vol. X. Ann Arbor: Association for Consumer Research, 142-6.

Gelb, B. D., & Pickett, C. M. ( 1983). Attitude-toward-the-ad: Links to humor and to advertising effectiveness. Journal of Advertising, 12( 2), 34-42.

Gensch, D. H. ( 1970). "Media factors: A review article". Journal of Marketing Research, 7, 216-25.

Greenwald, A. G. ( 1968). Cognitive learning, cognitive response to persuasion and attitude change. In A. G. Greenwald, T. C. Brock, & T. M. Ostrom (Eds.), Psychological foundations of attitudes. New York: Academic Press, 147-70.

Hansen, F. ( 1972). Consumer choice behavior. A cognitive theory. New York: Free Press.

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