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We thank William Cleve Corlett, David Schumann, and Joseph Sidera for their assistance in this research. Address correspondence to John T. Cacioppo, Department of Psychology, University of Iowa, Iowa City, IA 52242, or to Richard E. Petty, Department of Psychology, University of Missouri, Columbia, MO 65211.
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Publication information: Book title: Psychological Processes and Advertising Effects:Theory, Research, and Applications. Contributors: Linda F. Alwitt - Editor, Andrew A. Mitchell - Editor. Publisher: Lawrence Erlbaum Associates. Place of publication: Hillsdale, NJ. Publication year: 1985. Page number: 110.