How to Use This Handbook
Running a local election can seem a bewildering, complicated process. It involves recruiting volunteers, raising money to run the
campaign, analyzing how best to allocate people and money, projecting the best image and message, and getting-out-the-vote.This handbook breaks a campaign down into manageable units
for easy implementation. If you are the candidate, you will find the
necessary tools to run your own campaign. If you have either a paid
or volunteer campaign manager, this handbook will organize and
guide the two of you and your team through the campaign process.Because of the complexity of the campaign process, take time to
read this entire handbook, especially before you design your campaign flowchart or campaign calendar. A campaign makes more
sense as a whole.
|In this section|
|Know the Law|
". . . the seeds of|
are sown far in
advance of any
election day. . . .
It is the sum total
of the little things
which leads to
at the polls."
-- J. Howard|
The FrameworkIn local politics, there are generally three types of political campaigns:
|• ||Partisan: Democrat versus Republican versus Independent.|
|• ||Nonpartisan: Two or more candidates, with no party affiliation, square off. These elections usually have no primary,
only a general election.|
|• ||Ballot measure or proposition: These represent single issues
brought to the voters by a governing body. An initiative or
referendum is a single issue brought to voters by a citizen
group. Neither involves candidates.|
A partisan race differs from other campaigns only in how the
precinct analysis is performed for the primary. For example, if you
are involved in a partisan race in the primary -- that is, two Republi
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: The Campaign Manager:Running and Winning Local Elections.
Contributors: Catherine M. Shaw - Author.
Publisher: Westview Press.
Place of publication: Boulder, CO.
Publication year: 2000.
Page number: 1.
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