The Campaign Manager: Running and Winning Local Elections

By Catherine M. Shaw | Go to book overview

1
The Campaign Team
In this chapter
The Campaign Committee
The Treasurer
The Campaign Manager
The Campaign Chair or Co-chairs
Finding Volunteers
Matching Volunteers to Skills
Potential Volunteer Sources
Volunteer Sign-up Sheet

Your "campaign team" is everyone who helps organize your efforts. It is made up of the campaign committee, the treasurer, your volunteers, and the individual teams that oversee a portion of the campaign. Your media team, for example, may have a liaison to the campaign committee, but this team should be looked upon as part of your overall campaign team rather than part of the committee itself. Aspects of the campaign team will be covered in this chapter. Campaign efforts that involve large numbers of people and independent efforts, such as lawn signs, media, brochure development, and fund-raising, are covered in separate chapters.


The Campaign Committee

The relatively small campaign committee serves two functions: First, it is a support group, for both itself and the candidate, measure, or initiative; second, it is the primary source of expertise for the campaign. This small, select group maneuvers and steers a campaign while drawing on the resources of the community. The committee should consist of individuals with different personal strengths and areas of ability.

"The impersonal
hand of govern-
ment can never
replace the help-
ing hand of a
neighbor."
-- Hubert
Humphrey

Your campaign committee is a real insiders' group. The candidate and each of the members must feel safe to speak candidly without fear of recriminations. Treat them like insiders and keep them in

-5-

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The Campaign Manager: Running and Winning Local Elections
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Tables and Illustrations xi
  • Preface xv
  • How to Use This Handbook 1
  • 1 - The Campaign Team 5
  • 2 - The Campaign Brochure. 17
  • 3 - The Volunteer Organization 35
  • 4 - Fund-Raising 49
  • 5 - Lawn Signs 91
  • 6 - Precinct Analysis 99
  • 7 - Canvassing 125
  • 8 - Getting-Out-The-Vote (Gotv) 137
  • 9 - Direct Mail 159
  • 10 - Media 171
  • 11 - The Candidate 205
  • 12 - The Issue-Based Campaign 235
  • 13 - The Campaign Flowchart 249
  • 14 - After the Ball 255
  • Afterword 257
  • Appendix 1 - Forms for Photocopying 259
  • Appendix 2 - The State Initiative and Referendum Process 271
  • Appendix 3 - Directory of Campaign Web Sites and Other Resources 277
  • Index 281
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