The Campaign Manager: Running and Winning Local Elections

By Catherine M. Shaw | Go to book overview

Index
Absentee ballot, 149-152, 120-121, 229. See also Vote-by-mail
Ads
Endorsement, 177, 179-181, 182-183
formats, 172
letters to the editor, 181, 184
newspaper, 174-181, 182-183
scheduling, 173
timing of, 173
See also Media
Analysis. See Precinct analysis
Announcement, 185-186, 189
Auction. See Fund raising
Ballot measures, 1, 2, 88, 219, 221, 228-229
calling for money, 65-66
competing, 245, 247
pictures for, 23
Base party vote, 109,110, 159
Brochure, 17-33
budget, 51-52
on a budget, 29-30
development, 22-24
layout,29-30
pictures for, 23-24
sample, 26, 27, 31, 32, 33
Budget, campaign, 50-54
form, 54
sample, 51
Bumper stickers & buttons, 202-203
Bush, George, 222
Bush, George W., 188
Campaign calendar, 252, 254
Campaign chair(s), 11-12, 243
Campaign committee, 5-7
Campaign flowchart, 249-253
Campaign manager, 9-11
potential sources for, 10
Campaign plan, 2, 252.
See also Campaign calendar;
Campaign flow chart
Campaign team, 2, 5
Candidate, 205-234
calls for money, 65
image, 210
packaging, 208-215
public speaking, 226-229
canvassing, 125-136
map packets, 126
time allotments, 48, 127
Carter, Jimmy, 222
Challenges,
to debates, 187
to limit spending, 187
Checchi, Al, 87, 207
City recorder, 3, 4
Clerical, 45-47, 93, 140, 141, 152
sources for, 46
team, 168, 169
workers, 45-47
Clinton, Bill, 17-18, 93, 161, 209, 210
Coffees. See Fund raising Committee to support, 9, 75, 243, 244
Contributions and Expenditures (C&E's), 8, 22, 49, 50, 66, 272
Controversy, 11, 15, 138. See also Ticket splitters
County clerk, 3, 4, 20, 57, 95, 102, 110, 113,127,151,229
absentee voting, 152
poll watching, 142, 144, 145, 146, 147)
Davis, Gary, 87
Debates, 219-225
as media ploy, 187
negative questions in, 222-225
preparation for, 219-222
Direct mail, 142, 149, 159-170
budget, 57
on a budget, 167-168

-281-

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