Words at Work: Business Writing in Half the Time with Twice the Power

By Susan Benjamin | Go to book overview

About Words at Work

Since 1989, Words at Work has helped organizations transform their writing styles and processes. The result: a stronger company image, fewer calls from confused customers, greater response to sales and marketing efforts, less employee time spent on individual documents, and an improved bottom line.

Words at Work's innovative and successful approaches have been featured in Tom Peters book "Liberation Management", as well as in the Wall Street Journal, the "Chicago Tribune, the Anchorage Times, Secretary Magazine, Success Magazine", and over 50 other newspapers and magazines throughout the United States. Among Words at Work's products are ASSET, a unique training and development program, and Say It Fast! Say It Right!, a collection of over 250 letter and PR templates that organizations can use to create the right message literally in seconds.

Words at Work's services include assessments and strategies for companies as varied as the Blue Cross and Blue Shield organizations and Massachusetts Envelope, Plus. The company's solutions include style guides, editorial review boards, revised letter templates, and team-writing approaches. For Liberty Mutual Group, Summit Strategies, The Polaroid Corporation, and the Nichols Aircraft Division of Parker Hannifin, among others, Words at Work has provided training in everything from business writing, to sales and marketing writing, to interviewing techniques.

To reinforce training and create a consistent company-wide voice, Words at Work offers intensive coaching sessions based on the

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Words at Work: Business Writing in Half the Time with Twice the Power
Table of contents

Table of contents

  • Praise for Words at Work i
  • Title Page iii
  • Contents vii
  • Acknowledgments ix
  • The Must-Read Introduction 1
  • Step 1 - Listing 7
  • Step 2 - Writing 43
  • Step 3 - Rewriting for Structure 71
  • Step 4 - Editing for Word Use 103
  • Step 5 - Showing 147
  • Step 6 - Proofreading 166
  • Models 211
  • The Last Word 233
  • Index 235
  • About Words at Work *
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