American Mass-Market Magazines

By Alan Nourie; Barbara Nourie | Go to book overview
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for the household. Two other titles, McCall's and Vogue, were included not only because of their high circulations, but also because of their early years, when they were among the more important general magazines of their day.

Presently in the United States daily newspapers number slightly over 1,600 and generate a total circulation of 63 million copies. This medium, together with the television news broadly and on a daily basis, serves the function of educating or at least informing the masses, which was originally the purview of the magazines of earlier times. However, the magazine supplements to the Sunday newspapers are in several instances true mass-oriented periodicals, and we have included several of them in this volume: Parade, Family Weekly/USA Weekend, and the New York Times Magazine. By the same token, examples of that disreputable genre, the tabloid, have also been included as well; hence the National Enquirer and Grit, with a combined circulation of nearly five million, find their way into these pages to be considered along with Time (4.6 million), Newsweek (3.2 million), and U.S. News & World Report (2.3 million).

If a title is followed by an asterisk, it is treated at length in this volume. "See references" have been provided in the case of title variations. (For example, for Organic Gardening see Rodale's Organic Gardening.)

Locations have been provided in cases that might prove problematic, but the existence of electronic national databases such as OCLC (Online Computer Library Center, Inc.) and others, various state and regional databases and union lists, plus the standard bibliographic control furnished via the Union List of Serials and New Serial Titles really make locations redundant in most cases. Since this is a "mass-market" or "general" volume, most titles are indeed "widely held": either in the original, in microform, or in reprinted hard copy. The Guide to Microforms in Print and the Guide to Reprints are both updated regularly, but for the majority of the titles under consideration here, the University Microfilms annually issued catalog of Serials in Microform will suffice--and will probably be more readily available in most libraries.

Alan Nourie


Notes
1.
Theodore Peterson, Magazines in the Twentieth Century, p. 1.
2.
James Playsted Wood, Magazines in the United States, p. 24.
3.
Wood, p. 24.
4.
John Tebbel, The American Magazine: A Compact History, pp. 119-20.
5.
Tebbel, p. 166.

Bibliography

Peterson, Theodore. Magazines in the Twentieth Century. Urbana: University of Illinois Press, 1964.

Tebbel, John. The American Magazine: A Compact History. New York: Hawthorne Press, 1969.

Wood, James Playstead. Magazines in the United States. New York: Ronald Press, 1956.

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