to slick paper, and added more color photographs in place of line drawings. They believed that they would have more editorial space in which to continue their objective reporting. Early advertisers came from the automobile and tobacco industries, publishing, investment houses, and insurance companies. Today, in addition to the advertisers listed above, the advertisers include high-tech and health and fitness ads.
Long-time editor Herb Brown summed up the objectives of the magazine by stating that Americans may not like economics but "we eat, breathe, and dream by economics." 10 That philosophy and a responsive readership have kept Changing Times at the forefront in providing important consumer information and financial advice to its readership.
Bogart, Beth. "Kiplinger Changes with the Times." Advertising Age, 18 October 1984, p. 26.
Brown, Herb. "Chat with the Editor." Changing Times, August 1956, p. 1.
Canape, Charlene. "Persistence Pays Dividends." Advertising Age, 6 February 1984, p. M4.
"Changing Times Happy with Ad Move." Advertising Age, 14 June 1987, p. 37.
Editorial. Changing Times, September 1958, [p. 1.].
Editors. "What--No By-lines?" Changing Times, July 1950, p. 2.
"Kiplinger's Business Baby." Newsweek, 6 January 1947, p. 50.
Kiplinger, Knight A. "The Shape of Things to Come, Special Report: 1987 & Beyond." Changing Times, January 1987, pp. 28-48.
Kiplinger, Willard M. "Tell Your Friends This . . ." Changing Times, April 1948, back cover.