bates. Theodore Roosevelt sounded a reveille with his "America: On Guard!" and such luminaries as H. G. Wells, G. B. Shaw, and G. K. Chesterton discussed American neutrality in the 1916 issues. When the United States finally entered the fracas, Everybody's enlarged its dimensions, and reported the war with good photographs, maps, and style.
In spite of these good efforts, success was slowly ebbing from Everybody's shore. Since the glorious days of 1905-1910, the fortunes of the magazine had been in a gradual decline, which even World War I could not stop. Everybody's, from 1910 to 1920, was still a pretty good magazine, with decent material and balanced formats, but subscriptions sank, and those of competitors rose. Eventually, desperate remedies were tried. In an effort to specialize, Everybody's became entirely fiction, scuttling all other departments, and including increasingly bad stories.
Eventually, as the quality of the fiction declined, so did the quality of the printed paper itself, and, in turn, circulation. Finally, in 1929, Everybody's was merged into a horrible confession magazine, and soon died an ignominious death.
Everybody's had found muckraking, whether sincere or not, an early key to success, but when the public's ardor for reform cooled, Everybody's could find nothing else upon which to stand. For three decades, Everybody's was not great, but it occasionally was good enough to merit public acceptance and, now, some critical acclaim. Everybody's failure was its inability to excel, and it doomed itself.
Harlow, Alvin F. "Thomas William Lawson." Dictionary of American Biography. Eds. Allen Johnson and Dumas Malone. vol. 6. New York: Charles Scribner's Sons, 1928-1936, pp. 59-60.
Mott, Frank Luther. A History of American Magazines. Vol. 5: Sketches of 21 Magazines, 1905-1930. Cambridge, MA: Harvard University Press, 1968, pp. 72-87.
Poole's Index to Periodicals ( 1902-1906 covered); Readers' Guide to Periodical Literature (covers only 1905-1921).