American Mass-Market Magazines

By Alan Nourie; Barbara Nourie | Go to book overview
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Gray D. Boone--a move that led to a decided shift to increased coverage of the performing and visual arts, though primarily the latter. The move was explained by Boone as being "symbolic and a very real reminder that America's arts are not only in one place. America's arts are everywhere, and we intend more than ever to reflect that fact." 9 The emphasis on the visual and performing arts was evident in the new serial features "Museums You've Never Heard Of" and "USArts: Strategies for the 80's," which respectively featured lesser-known museums and art collections, even corporate collections on occasion and reports on the art scene in a particular city or state. In addition to the art coverage, dance and theater also receive regular, if not serial, coverage. So, essentially Horizon has thus far changed from a publication that was intended to educate and re-educate its audience in the traditional humanistic disciplines, to a slick commentator on the urban scene, to one that amounts to a museum-reporting organ enhanced by an occasional article of substance. 10 Its circulation has dropped by more than two-thirds over the years, so its readership is not a large one. What the next change will be for Horizon, only time can tell. One can only hope for a return to the emphases of earlier years.


Notes
1.
The editors, Horizon, September 1958, p. 3. This is the first issue of the magazine.
3.
The editors, Horizon, November 1963, p. 2.
4.
Standard Periodical Directory, 11th ed., 1988, p. 338.
5.
Rhett Austell, "A Message from the Publisher," Horizon, July 1977, insert slip.
6.
Rhett Austell, "A Message from the Publisher," Horizon, September 1977, insert slip.
7.
The editors, "A New Direction," Horizon, May 1977, p. 2.
8.
The editors, "The Monthly Horizon," Horizon, September 1977, p. 2.
9.
Gray D. Boone, "New Ownership, New Opportunity," Horizon, December 1978, p. 6. Interestingly, upon Horizon's moving to Alabama, the name of the University of Alabama's head football coach--not a man generally noted for his cultural exploits-- was added to the Horizon board of editorial advisers.
10.
In all fairness, this is not a universally held view, as this recent, anonymous comment from Katz and Katz's Magazines for Libraries bears witness: " Horizon is a splendid magazine, delighting the eye and mind with excellent photography and writing."

Information Sources

BIBLIOGRAPHY

Austell, Rhett. "A Message from the Publisher." Horizon, July 1977, insert.

Boone, Gray D. "New Ownership, New Opportunity." Horizon, December 1978, p. 6.

Katz, Bill, and Linda Sternberg Katz. Magazines for Libraries. 4th ed. New York: R. R. Bowker, 1982.

Standard Periodical Directory. 11th ed., 1988.

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