American Mass-Market Magazines

By Alan Nourie; Barbara Nourie | Go to book overview
Save to active project

Gray D. Boone--a move that led to a decided shift to increased coverage of the performing and visual arts, though primarily the latter. The move was explained by Boone as being "symbolic and a very real reminder that America's arts are not only in one place. America's arts are everywhere, and we intend more than ever to reflect that fact." 9 The emphasis on the visual and performing arts was evident in the new serial features "Museums You've Never Heard Of" and "USArts: Strategies for the 80's," which respectively featured lesser-known museums and art collections, even corporate collections on occasion and reports on the art scene in a particular city or state. In addition to the art coverage, dance and theater also receive regular, if not serial, coverage. So, essentially Horizon has thus far changed from a publication that was intended to educate and re-educate its audience in the traditional humanistic disciplines, to a slick commentator on the urban scene, to one that amounts to a museum-reporting organ enhanced by an occasional article of substance. 10 Its circulation has dropped by more than two-thirds over the years, so its readership is not a large one. What the next change will be for Horizon, only time can tell. One can only hope for a return to the emphases of earlier years.

The editors, Horizon, September 1958, p. 3. This is the first issue of the magazine.
The editors, Horizon, November 1963, p. 2.
Standard Periodical Directory, 11th ed., 1988, p. 338.
Rhett Austell, "A Message from the Publisher," Horizon, July 1977, insert slip.
Rhett Austell, "A Message from the Publisher," Horizon, September 1977, insert slip.
The editors, "A New Direction," Horizon, May 1977, p. 2.
The editors, "The Monthly Horizon," Horizon, September 1977, p. 2.
Gray D. Boone, "New Ownership, New Opportunity," Horizon, December 1978, p. 6. Interestingly, upon Horizon's moving to Alabama, the name of the University of Alabama's head football coach--not a man generally noted for his cultural exploits-- was added to the Horizon board of editorial advisers.
In all fairness, this is not a universally held view, as this recent, anonymous comment from Katz and Katz's Magazines for Libraries bears witness: " Horizon is a splendid magazine, delighting the eye and mind with excellent photography and writing."

Information Sources


Austell, Rhett. "A Message from the Publisher." Horizon, July 1977, insert.

Boone, Gray D. "New Ownership, New Opportunity." Horizon, December 1978, p. 6.

Katz, Bill, and Linda Sternberg Katz. Magazines for Libraries. 4th ed. New York: R. R. Bowker, 1982.

Standard Periodical Directory. 11th ed., 1988.


Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
Loading One moment ...
Project items
Cite this page

Cited page

Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited page

Bookmark this page
American Mass-Market Magazines
Table of contents

Table of contents



Text size Smaller Larger
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

While we understand printed pages are helpful to our users, this limitation is necessary to help protect our publishers' copyrighted material and prevent its unlawful distribution. We are sorry for any inconvenience.
Full screen
/ 616

matching results for page

Cited passage

Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.

Are you sure you want to delete this highlight?