Ethel Percy Andrus, 1958-1967; Hubert C. Pryor, 1967-1982; Ian Ledgerwood, 1982-current.
12,639,002 ( 1985).
MODERN MECHANICS AND INVENTIONS. See HOME MECHANIX
Money magazine, a monthly journal of personal finance and business, was first published in October 1972. Its editorial philosophy was perhaps expressed best by the last "Editor's Note" from William Rukeyser before he stepped down as managing editor in April 1980. Rukeyser said that Money's purpose was to explain financial developments in terms of their impact on individuals and to suggest how the public can defend itself and capitalize on opportunities.
The August 1981 issue presents a typical table of contents: a special report on best car choices, "Picking the Best Day Care," "Collectibles: Are They on the Verge of Collapse?," "Insurance: Toning Up Your Health Policy," "One Family's Finances." "Tax Shelters: New Relief with R & D's," "No Way Without a Will," and "A Buyer's Guide to California Wines."
Each February, Money gives a special report on taxes and a year-end performance ranking of companies listed on the New York Stock Exchange. The March issues of election years ( 1976 and 1980) contained reports on candidates' personal finances. Other noteworthy special reports have been "Job Meccas for the 80's" ( May 1978), "The Two Paycheck Life" ( January 1979), "The Shabby Record of Bank Trust Departments" ( November 1980). "An Inside Look at Royal Riches" (article on the personal finances of Prince Charles, July 1981), and "Choosing the Best Computer for You" ( November 1982).
In addition to regular articles, Money's departments have included Money Letter: Washington, Wall Street Letter, Shopping Center, Money Helps (answers to financial inquiries), Reviewing Stand (reviews of finance books), Fund Watch, Current Accounts (miscellaneous items regarding money and human nature), Investment Scorecard, Money Profile (essays on individual financial experiences), and others.
The 30 November 1981 issue of Advertising Age reported the following account of Money's success:
At a time when new magazines often come with a fanfare and go with a whimper--sometimes only a few months later-- Money is almost a textbook example of how a magazine can make it if it has the backing of a large,