profitable corporation that is willing to stick with the publication through the lean years. (p. 32)
The same review noted that advertising revenues at Money had risen from $11.7 million in 1979 to $22 million in 1981.
Money was again reviewed in the 6 February 1984 issue of Advertising Age as a model imitated by other financial magazines: " Money's 'how-to' approach has been imitated by many other publications--company officials point to personal finance sections in Fortune, Forbes, Business Week, and Dun's Business Month, as well as the "Money" section of USA Today (p. M-5).
This how-to approach is illustrated well by Richard Eisenberg's article in the February 1986 issue entitled "Your Finances at 40." It provides specific recommendations on maintaining cash reserves, disability and health insurance, individual retirement accounts, changing careers, paying for the college education of children, and long-term investments. The essay is followed by another that illustrates the personal experiences of three "baby boomers" and their financial plans in the middle years of life.
Money's circulation has grown from an initial 225,000 copies in 1972 to 650,000 in 1976, and currently prints 1,650,000 copies.
In 1984, the editors of Money began to print separate issues entitled Money Guides. They are Personal Finance ( 1984), Your Home and Planning Now for Your Successful Retirement ( 1985), and The Stock Market and Your IRA ( 1986).
In 1986, Money was given the National Magazine Award for general excellence among large reviews by the American Society of Magazine Editors.
A comprehensive index appears in each January issue; Business Perinlishs Index ( 1976-present); Readers' Guide ( 1978-present).
Vol. 1, October 1972-current, monthly.
Time, Inc., New York.