Mother Earth News. ( 1970-1986); Mother Earth News: The Original Country Magazine. ( 1986-current).
No. 1, January 1970-present, bimonthly (six issues a year).
John Shuttleworth, 1970-1973, Madison, Ohio; John Shuttleworth, 1973-1979, Hendersonville, North Carolina; Robert M. Lieb, 1980-1985, Hendersonville, North Carolina; Owen J. Lipstein, 1986-1988, Hendersonville, North Carolina; Don W. Vergana, 1989-current, Hendersonville, North Carolina.
John Shuttleworth, 1970-1979; Bruce Woods, 1980-present.
796,096 paid; 11,132 nonpaid.
David R. Kohut
An advertisement in the June 1980 issue of Mother Jones explains why its founders named their publication for the turn-of-the-century labor organizer and hell-raiser: "We loved her spirit, energy, assertiveness, and optimism, and because the things she fought for represent the values we believe in. And because she believed . . . that 'revolutions are made of hope, not despair'" (June 1980, 143). Mother Jones was conceived in 1974, and the first issue appeared in February 1976. According to its publishers, it became the fastest growing magazine in the United States by 1980 (January 1980, p. 16), and following a slight decline during the early 1980s, began gaining ground again by 1986. Circulation in 1986 topped 180,000, and the magazine claims readership of 2.5 people per copy, or 500,000 total readers (January 1987, p. 8). These respectable circulation figures did not prevent Mother Jones, dedicated initially to "confronting American Capitalism head on" (February-March 1980, p. 5), from making significant changes in marketing and design with the February-March 1989 issue. With film actress and social activist Susan Sarandon on the cover, Mother Jones became The New Mother Jones: People, Politics and Other Passions.
Self-proclaimed as a "magazine for the rest of us," Mother Jones is a publication of the San Francisco-based Foundation for National Progress. Richard Parker, Adam Hochschild, and Paul Jacobs established the foundation in 1974 in order to publish a magazine and create a center for radical scholarship. 1 In broad terms, though, this nonprofit foundation aims to conduct studies and research concerning problems related to the political and economic progress of American civilization. Subscribers to the magazine are members. In order to
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Publication information: Book title: American Mass-Market Magazines. Contributors: Alan Nourie - Editor, Barbara Nourie - Editor. Publisher: Greenwood Press. Place of publication: New York. Publication year: 1990. Page number: 263.
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