American Mass-Market Magazines

By Alan Nourie; Barbara Nourie | Go to book overview

as "lily white and more racist" than magazines such as Ladies' Home Journal, Glamour, and Seventeen5 is no longer accurate or justifiable, if indeed it ever was.

Over the years, Ms. has featured a variety of departments, some appearing only occasionally, others becoming long-standing parts of the magazine. Stories for Free Children have been especially popular, as have the Ms. Gazette (chronicling current legislation and news items), No Comment (featuring sexist ads submitted by readers), and Poetry and Fiction. Among the poets and novelist included in Ms. are Sylvia Plath, Alice Walker, Rita Mae Brown, Marilyn French, Doris Betts, Erica Jong, and Adrienne Rich.

Ms. has proved itself unafraid to print articles on even the most controversial topics. A list of subjects treated by Ms. reads like a syllabus for a survey course in women's studies: family issues, politics and legislation, domestic violence, economic and employment issues, lesbianism, health concerns, women and religion, and more. Some issues of the magazine are designated as special issues that deal mainly with a single topic such as education, men, or health concerns.

Although in its first year or two, this publication left something to be desired by way of layout and photography, Ms. has been and continues to be of consistent high quality. As the pioneering magazine of the women's movement and a forum for serious discussions on topics relevant to all people, Ms. is in a class by itself.


Notes
1.
Subscription advertisement, Ms., Preview Issue, Spring 1972, p. 113.
2.
"A Personal Report from Ms.," Ms., July 1972, p. 7.
3.
The Standard Periodical Directory, 10th ed. ( New York: Oxbridge Communications, 1987), p. 1283.
4.
Philip H. Dougherty, "Advertising: Good Tidings at Ms.," New York Times, 20 October 1972, p. 66. Section L: Business and Finance.
5.
Judy Klemesrud, "Some New Views on an Old Subject at a Conference on Sex Stereotyping," New York Times, 9 April 1973, p. 43. Section L: Family, Food, Fashions, Furnishings.

Information Sources

BIBLIOGRAPHY

Dougherty, Philip H. "Advertising: Good Tidings at Ms." New York Times, 20 October 1972.

Klemesrud, Judy. "Some New Views on an Old Subject at a Conference on Sex Stereotyping." New York Times, 9 April 1973, p. 43.

"A Personal Report." Ms., July 1972, pp. 4-7.

"A Personal Report." Ms., January 1973, pp. 96-97, 114-15.

Steinem, Gloria. Outrageous Acts and Everyday Rebellions. New York: Holt, Rinehart and Winston, 1983.

Subscription Advertisement. Ms., Preview Issue, Spring 1972, p. 113.

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