American Mass-Market Magazines

By Alan Nourie; Barbara Nourie | Go to book overview
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Playgirl appeared at a time when explicitly sexual material for both genders was surfacing more and more in the mainstream of American popular culture. But before the magazine had begun its second decade, a resurgence of conservatism was pushing such material to the periphery of popular culture, and the magazine came to be ever-more marginal in both a cultural and economic sense.


Notes
1.
Judy Klemesrud, "She Picks the Men Who Pose in Magazine's Centerfold," New York Times, 2 October 1973, p. 38.
2.
Philip H. Dougherty, "Advertising: Facts at Playgirl," New York Times, 16 July 1974, p. 53.
3.
Philip H. Dougherty, "New Owners for Playgirl," New York Times, 28 July 1977, Section D9; and "The Girls' Magazines Claw at Each Other," Business Week, 17 May 1974, pp. 36-37.
4.
Dougherty, "Advertising: Facts at Playgirl," p. 53.
5.
Ibid.
6.
Philip H. Dougherty, "Lining Up for the Back Cover," New York Times, 31 March 1975, p. 52.
7.
Philip H. Dougherty, "Playgirl Enters New Ad Arena," New York Times, 21 July 1976, p. 51.
8.
Dougherty, "New Owners at Playgirl," D9.
9.
Philip H. Dougherty, "Changes at Playgirl," New York Times, 24 January 1978, p. 51.
10.
Ibid.
11.
"Ex-Pentagon Researcher Says the Army Waged Mock Attack on Nixon," New York Times, 11 March 1977, p. 10.
12.
Stuart J. Elliott, "'Playgirl' to Gird Loins for Change," Advertising Age, 13 October 1986, pp. 4, 107.
13.
Dougherty, "Playgirl Enters New Ad Arena," p. 51.

Information Sources

BIBLIOGRAPHY

Dougherty, Philip H. "Advertising: Facts at Playgirl." New York Times, 16 July 1974.

-----. "Changes at Playgirl." New York Times, 24 January 1978.

-----. "Lining Up for the Back Cover." New York Times, 31 March 1975.

-----. "New Owners for Playgirl." New York Times, 28 July 1977.

-----. "Playgirl Enters New Ad Arena." New York Times, 21 July 1976.

-----. "Playgirl on Way." New York Times, 3 May 1973.

Elliott, Stuart J. "'Playgirl' to Gird Loins for Change." Advertising Age, 13 October 1986, pp. 4, 107.

"Ex-Pentagon Researcher Says the Army Waged Mock Attack on Nixon." New York Times, 11 March 1977.

"The Girls' Magazines Claw at Each Other." Business Week, 17 May 1974. pp. 36- 37.

Klemesrud, Judy. "She Picks the Men Who Pose in Magazine's Centerfold." New York Times, 2 October 1973.

-379-

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