American Mass-Market Magazines

By Alan Nourie; Barbara Nourie | Go to book overview
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Kramer, Bernice. "Rodale Patiently Waiting for the World to Catch Up with It." Advertising Age, 21 July 1980, p. 64.

Macmillan Directory of Leading Private Companies. 3rd ed. Wilmette, Ill.: National Register Publishing Company, 1988.

"Prevention Enjoys Good Health." Madison Avenue, December 1983, p. 84.

"Rodale Reaches Out for the Mainstream." Business Week, 27 October 1980, p. 85.

Writer's Market. Cincinnati: Writer's Digest Books, 1970, p. 76. Kirk Polking and Gloria Emison , editors.


Magazine Index ( 1977-present); New Periodicals Index ( 1978-present); Popular Periodical Index ( 1981-present); Readers' Guide ( 1984-present).


Available in microform, 1972-present.

Publication History


Prevention, 1950-present.


Vols. 1-41, June 1950-1989 (current), monthly.


Rodale Press, Inc., part of Rodale, Inc.: J. I. Rodale, 1950-1971; Robert Rodale, 1971-present. Emmaus, Pennsylvania.


J. I. Rodale, 1950-1971; Robert Rodale, 1971-1988; Mark Bricklin, 1988-present.



Patricia Palmer


During the years from 1960 to 1970, mass-market magazine publishing continued to flourish in the United States in spite of the competition provided by television. Although 162 of the periodicals in existence at the time disappeared through various means (sale, merger, discontinuance), 676 new magazines appeared in the 1960s. 1 Particularly successful at this time were periodicals directed at a specialized audience and those capable of "delivering to advertisers a specific market that could not be reached specifically by any other medium." 2 One such publication, started in 1967, was directed toward a small, college-educated audience. Few predicted that Psychology Today would quickly become one of the nation's most successful products of the consumer magazine industry of the 1960s.


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