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American Mass-Market Magazines

By: Alan Nourie; Barbara Nourie | Book details

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Page 417
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before being absorbed by Putnam's, had printed the work of Walt Whitman, H. H. Boyesen, Charles Dudley Warner, Joel Chandler Harris, Edmund Gosse, and Emma Lazarus, the third series continued the association of Putnam's Monthly with American literary excellence that had started with the first series in 1853.

Edward Everett Hale, reminiscing about the impact of Putnam's first series, wrote the following note to the editors of the third series:

You will find it hard to make young America believe what was the thrill of joy which the green PUTNAM, No. 1, was received! You see,--no, you cannot see what it was,--month by month to see the dreary Knickerbocker, to see Graham and the Southern Literary--and to be told that these represented literary America. What young men in college read, month by month, were Blackwood and Dublin University Magazine--names unknown to young America today. And to such a constituency appeared PUTNAM! ( 1:84) October 1906, p. 84

The task Putnam's Monthly performed so well for American literature paralleled the task Emerson called for in "The American Scholar"--to stop casting American eyes longingly across the sea, and to recognize and develop our own national character.


Notes
1.
Charles Madison, Book Publishing in America ( New York: McGraw-Hill, 1966), p. 20.
2.
"American Periodicals," New American Cyclopaedia, vol. 13 ( New York: D. Appleton, 1861), p. 141.
3.
Frank Luther Mott, A History of American Magazines. Vol. 2: 1850-1865 ( Cambridge: Harvard University Press, 1938), p. 426.
4.
Madison, p. 20.
5.
George Haven Putnam, George Palmer Putnam: A Memoir ( New York: Putnam's, 1912), p. 362.
6.
DeBow's Review, February 1857, p. 129.
7.
Scribner's, November 1870, p. 105.

Information Sources

BIBLIOGRAPHY

Derby, James Cephas. Fifty Years among Authors, Books and Publishers. New York: G. W. Carleton, 1884.

Ljungquist, Kent. "Putnam's Monthly Magazine." In American Literary Magazines: The Eighteenth and Nineteenth Centuries. Ed. Edward E. Chielens. New York: Greenwood Press, 1986, pp. 328-33.

Madison, Charles A. Book Publishing in America. New York: McGraw-Hill, 1966.

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