Texas Monthly--Library of Congress, many other libraries; Domain--University of Texas, other Texas libraries. Available in microform.
Texas Monthly.
Texas Monthly--vols. 1-16, February 1973--present, monthly. Domain--vol. 1- present, Winter 1987-present, quarterly.
Texas Monthly, Inc., Michael Levy, 1973-1988; Stephen A. Childs, 1988-present. Austin, Texas.
William Broyles, 1973-1982; Gregory Curtis, 1982-present.
300,105 paid; 13,780 nonpaid.
Nancy Buchanan
Advertising in 1987 maintained that reading this popular periodical, self- proclaimed "the weekly newsmagazine," will provide readers with a full understanding of national, international, and other newsworthy events. Perhaps the most-often-read newsmagazine in the United States, Time may also be the most- often criticized. Regardless of what its critics say about this digest of weekly events, Henry R. Luce and Briton Hadden set the standard for others to follow when they issued the first Time on 3 March 1923.
Hadden and Luce were recent Yale graduates and had little experience as journalists when they wrote the lofty prospectus for Time magazine. They determined that there was a great void in the manner in which the American "busy man" was able to get information. The daily newspapers provided too much, the weekly digests too little, too selectively. According to the prospectus, "people are uninformed because no publication has adapted itself to the time which busy men are able to spend on keeping informed. . . . Time[will be] interested-- not in how much it includes between its covers--but how much it gets off its pages into the minds of its readers." Further, Luce and Hadden hoped that their new magazine would appeal to "every man and woman in America who had the slightest interest in the world and its affairs." 1 They knew they had to compete with, among others, the popular Literary Digest,* which had a circulation of 1.2 million; Time provided competition that was so great that Time purchased the Digest in 1938. With the assistance of a Yale acquaintance, John Wesley Hanes, Luce and Hadden developed a plan by which Time would begin publi
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Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information:
Book title: American Mass-Market Magazines.
Contributors: Alan Nourie - Editor, Barbara Nourie - Editor.
Publisher: Greenwood Press.
Place of publication: New York.
Publication year: 1990.
Page number: 495.
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