The magazine's success is due, in part, to the creative energy of its level- headed editor, Pamela Fiori, one of the bright stars among young American editors. Under her leadership, the magazine became the top-quality publication it is now. When Marianne Howatson, former senior vice-president of the Magazine Publishers Association, became publisher of Travel and Leisure, new ventures were on the wing, such as the first overseas edition in cooperation with Newsweek*--an English-language Asian edition that has been very successful. Plans to publish an Australian/New Zealand edition, as well as European, Canadian, and Latin American editions, are in the making.
The September 1987 issue saw more improvements: a new book look, more color photography, and new departments such as Consumer Watch, Going Shopping, and a new format in different paper stock for the Taking Off section. More tips added to its previous section Travel and Money--how to get the best rates at hotels, airlines, and cruises; Business Trip--airline clubs, passport information, custom clearance; Table for One--food for pleasure, from Palm Beach to the Côte d'Azur. Travel and Health, information on medicine's new specialties, helps travelers on such issues as risk factors involved in traveling around the world and offers suggestions on what to do for just plain old motion sickness in air or on water. And what world traveler could do without Weather Watch, the monthly report on balmy temperatures, rainfall, and humidity in various parts of the world?
There is doubtlessly no remote nook or island on this earth that Travel and Leisure hasn't yet explored. From Tibet to Antarctica, from Bali to Shanghai (a truly beautiful black-and-white photo essay in the August 1987 issue), the magazine caters to every whim and taste. The August 1986 issue has tips on driving in Europe, and outstanding articles on "Paris's Left Bank" and "Pacific Perfect Santa Barbara" in California. In the May 1987 issue you find directions on where to catch the best trout and salmon in Europe. Museum hopper? Then read all about Los Angeles's new museum of contemporary art. Teach foreign languages? Travel and Leisure offers a wealth of visual aids to link culture with foreign language learning, including pull-out sections from departments of tourism.
As long as airplanes fly, ships cruise, and people have money to spend in their leisure pursuits, Travel and Leisure promises to be around to bring the best of this world to its readers.
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: American Mass-Market Magazines. Contributors: Alan Nourie - Editor, Barbara Nourie - Editor. Publisher: Greenwood Press. Place of publication: New York. Publication year: 1990. Page number: 506.
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