Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society

By Michael Schudson | Go to book overview

INDEX
Aaker, David, 17
Abstraction, 211-14, 216
Account executive, 46
Account switching, 47-48
Achenbaum, Alven A., 71
A.C. Nielsen Company, 23
Adams, James Truslow, 180
Adjustable rate mortgages, 237
Adtel, 83
Advertisements, testing specific aspects of, 84; see also Advertising and specific brands, media, and products
Advertisers, 14-44; account switching by, 47-48; and choice of agency, 48-49; response of, to information environment, 115-17; see also specific brands, products, and companies
Advertiser's Guide, The, 170
Advertising: as art, 222-23, 226, 230; budgets, determining, 17; campaign, 45-89; as capitalist realism, 209-33; changes in, 59- 64; and cigarette smoking, 183, 192-97, 207; and consumer culture, 5-6, 8-12, 238-39; cultural power of, 233; development of American, 162-68; economics of, 15; effectiveness of, 9-10, 14-44, 85-86, 127-28; evaluation of, 11, 234-43: expenditures, by media (table), 67; and gift giving, 139, 140; as hyper-ritualization, 214; increase of, in late nineteenth-century newspapers, 152; influence of, on consumers, 223-24; and information, 125-28; and major consumer changes, 179, 183, 207; and market power over retailers, 167-68; music, 84-85; vs. other forces affecting product sales, 42; power of, despite audience disbelief, 225-30; producer vs. market driven, 167-68; prominence of, in consumer's information field, 90; promoted by media and agencies, 168-75; as propaganda, 5-6; vs. public relations, 100-101; as religion, 224-25; role of, in sales, 85-89; without sales, 36-41; sales without, 32-36; as share of selling costs, 111-12; skepticism about, 91, 110- 11; as social control, 176; as state art, 218-22; as symbol, 210; testing, 83-84; and time-scarce society, 200; trade literature, 59-60, 78, 86; what does it do?, 223- 25; see also Advertisements; Advertising agencies and specific brands, media, and products
Advertising Age, 52, 68, 79, 87, 109, 242
Advertising agencies, 15-16, 29, 31, 44-89; fees, 47; as promoters of promotion, 168- 72, 173-75; rise of, 169-72, 173, 175
Advertising clubs, 172
Advertising concession agency, 169
Advertising/sales ratios: as artifact, 17-18; table, 22
Affluent consumers, 28-32, 236
Aggregate consumption, market share vs., 24-26
Agricultural cooperatives, 25

-277-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society
Table of contents

Table of contents

  • Title Page iii
  • Contents vii
  • Acknowledgments ix
  • Preface to the Paperback Edition xiii
  • Notes xxiii
  • Introduction 3
  • 1 - The Advertiser's Perspective 14
  • 2 - What Advertising Agencies Know 44
  • 3 - The Consumer's Information Environment 90
  • 4 - An Anthropology of Goods 129
  • 5 - Historical Roots of Consumer Culture 147
  • 6 - The Emergence of New Consumer Patterns: a Case Study of the Cigarette 178
  • 7 - Advertising as Capitalist Realism 209
  • 8 - An Evaluation of Advertising 234
  • Notes 244
  • Index 277
Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 294

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.