The V-Chip Debate: Content Filtering from Television to the Internet

By Monroe E. Price | Go to book overview
urged to exercise greater care in monitor ing this program and are cautioned against letting children under the age of 14 watch unattended. This program contains one or more of the following: intense violence (V), intense sexual situations (S), strong coarse language (L), or intensely suggestive dialogue (D).
TV-MA Mature Audience Only . This program is specifically designed to be viewed by adults and therefore may be unsuitable for children under 17. This program contains one or more of the following: graphic violence (V), explicit sexual activity (S), or crude indecent language (L).

Attachment # 2

The attached modifications of the TV Parental Guideline System have been developed collaboratively by members of the industry and the advocacy community. We find this combined age and content based system to be acceptable and believe that it should be designated as the mandated system on the V-chip and used to rate all television programming, except for news and sports, which are exempt, and unedited movies with an MPAA rating aired on premium cable channels. We urge the FCC to so rule as expeditiously as possible.

We further believe that the system deserves a fair chance to work in the marketplace to allow parents an opportunity to understand and use the system. Accordingly, the undersigned organizations will work to: educate the public and parents about the V-chip and the TV Parental Guideline System; encourage publishers of TV periodicals, newspapers and journals to include the ratings with their program listings; and evaluate the system. Therefore, we urge governmental leaders to allow this process to proceed unimpeded by pending or new legislation that would undermine the intent of this agreement or disrupt the harmony and good faith of this process.

Motion Picture Association of AmericaAmerican Medical Association
National Association of BroadcastersAmerican Academy of Pediatrics
National Cable Television AssociationAmerican Psychological Association
Center for Media EducationChildren's Defense Fund
Children NowNational Association of Elementary
National Education AssociationSchool Principals
National PTA

Notes
*
The industry proposal was found acceptable by the FCC on March 12, 1998 [Editor's note].
1
We are also providing a copy of this submission and the attachments on diskette to the Cable Services Bureau.
2
Joint Reply Comments of the National Association of Broadcasters, The National Cable Television Association, and The Motion Picture Association of America, CS Dkt. No. 97-55 ( May 8, 1997).
3
See, e.g., Comments of the Center for Media Education, CS Dkt. No. 97-55 ( April 8, 1977); Comments of the National Association for Family and Community Education, CS Dkt. No. 97-55 ( April 8, 1977).
4
See, e.g., Comments of Morality in Media, CS Dkt. No. 97-55 ( April 8, 1977).

-280-

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