ADVERTISING AS INFORMATION
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Issues in Advertising:The Economics of Persuasion. Contributors: David G. Tuerck - Editor. Publisher: American Enterprise Institute. Place of publication: Washington, DC. Publication year: 1978. Page number: 131.
This material is protected by copyright and, with the exception of fair use, may not be further copied, distributed or transmitted in any form or by any means.