The Story Factor: Secrets of Influence from the Art of Storytelling

By Annette Simmons | Go to book overview
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4
How to Tell a
Good Story

The answer is always in the entire story, not a piece of it.

JIM HARRISON

A long time ago, there was a master archer who began to search the land for an archer of even greater talent so that he might study, learn, and improve his craft. After many months of walking through forests, meadows, and towns, he came upon a tree with an arrow in the exact middle of a painted target drawn on a tree. He became curious as he walked on and saw another tree with a perfectly centered bull's-eye. Soon, he saw more and more trees that displayed straight arrows perfectly centered within the round targets. Perfect bull's-eyes peppered the forest. Suddenly, he entered a clearing and looked up and saw a barn with row after row after row of perfect bull's-eyes. He knew he had found his mentor. He began asking everyone

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