Subject Index

A
Abbreviation Act of Parliament, 103-104
Aboriginal culture, 100, 154
Abortion issues, 17-20
Abstract concepts, pronouns for, 76, 79
Activity level, influence of, 191, 194-195
Addictions, 263
Adjectives
asymmetry in, 95
empty, 154
negative, 138-140
use by authors, 346
Adolescence, 205-211
Adult terms, 139
Advertising
contradictory messages in, 255
directory of tradenames, 287
downgrading women, 75-76, 282
features of effective, 254, 281
gender images, 251-255
feminine, 75, 253, 255-263, 283, 285-286
masculine, 269, 272, 279, 283-284, 286
goals of, 251-252, 255, 274-275, 277, 283
humor in, 264, 279
implied sexual consent, 4
the sexual sell, 263-272, 283-286
declaring war on, 281-288
television, see Television
turning products into symbols, 256, 259
Affirmative action plan, 340
African American culture
children's resistance to racism, 199-200
insults in, 99, 195
name issues, 147-148
nonstandard English in, 314
peer group influence in, 197-198
women's issues dilemmas, 24-27
African culture, 161
Aftershaves, 265, 267
Age, influence of, 201-202, 204-205
Age of Empire, 114
Airlines
advertising issues, 74, 259
flight attendant titles, 293, 312
pilots of, 223, 336
Alcoholic beverages, 234, 272
Ambiguous genitalia, 45
American College Test, 205
American Psychiatric Association (APA), 38, 312
Androcentric generics
definition of, 104-105
in female names, 146-148
influence of, 105-109
reform issues, 292, 304-306, 313
Androcentrism, 27, 54, 85, 157

-391-

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