Human-Computer Interaction: Ergonomics and User Interfaces - Vol. 1

By Hans-Jörg Bullinger; Jürgen Ziegler | Go to book overview

Studies on Classification of
Similar Trademarks Corresponding to
Human Visual Cognitive Sense

Taki Kanda
Bunri University of Hospitality
Hideyo Nagashima
Kogakuin Umiversity


1.
Introduction

In this paper we are concerned with classification of similar trademarks corresponding to human visual cognitive sense. When similar trademarks are classified or retrieved using computer, physical features are extracted from images of trademarks, physical feature space is constructed based upon the extracted physical features and similarity between trademarks is evaluated by the distance in the physical feature space. The results of retrieval or classification however do not always coincide with human visual cognitive sense of similarity. We have been therefore studying methods to reflect human visual mentality in retrieval of similar trademarks. In these methods a questionnaire is set out to obtain the data on human evaluation of similarity between trademarks, the physical feature space is transformed to the subjective feature space which reflects human visual mentality using the data on human evaluation obtained by questionnaire and similar trademarks are retrieved in the subjective feature space. The efficiency of this transformation has been verified but here in order to consider a method to reflect human visual mentality in classification of similar

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