Turning the Century: Essays in Media and Cultural Studies

By Carol A. Stabile | Go to book overview

Notes
1.
Obviously, this process of distinction, which more directly relates to media technologies and the media's self-understanding of their role in society, functions differently from the marketing and advertising of "vintage," "retro," or "collectible" commodities. This recycling of commodities, and the industry that has grown up around it, retains a highly specific sense of history that imbues the "old" with "new" value and meaning. A case in point is the marketing of the new Volkswagen Beetle, which utilizes a sentimentalized understanding of the 1960s as pure counterculture -- the only understanding of the 1960s permissible within commodity culture.
2.
As Michael Schudson points out, the news media claimed overwhelming support for Ronald Reagan, despite the fact that polling data showed that "his polls were lower for his first two years in office than those for any other newly elected first-term president since such numbers began to be tracked" ( Schudson 1995, 125). In addition, the media celebrated a landslide victory for Reagan in 1984, even though only half of all registered voters cast ballots, of which slightly more than a quarter voted for Reagan ( Ericson et al. 1987, 36).

References

Blumer, Herbert, and Philip Hauser. 1933/1970. Movies, Delinquency, and Crime. New York: Arno Press

Boddy, William. 1993. Fifties Television: The Industry and Its Critics. Urbana: University of Illinois Press

Coontz, Stephanie. 1992. The Way We Never Were: American Families and the Nostalgia Trap. New York: Basic Books

Douglas, Susan J. 1989. Inventing American Broadcasting, 1899-1922. Baltimore, Md.: Johns Hopkins University Press

Ericson, Richard V., Patricia Baranek, and Janet B. L. Chan. 1987. Visualizing Deviance: A Study of News Organizations. Toronto: University of Toronto Press

Forman, Henry James. 1933/1970. Our Movie Made Children. New York: Arno Press

Lears, Jackson. 1996. Fables of Abundance. New York: Pantheon

McChesney, Robert. 1994. Telecommunications, Mass Media, and Democracy: The Battle for the Control of U.S. Broadcasting, 1928-1935. New York: Oxford University Press

Ohmann, Richard. 1996. Selling Culture: Magazines, Markets, and Class at the Turn of the Century. New York: Verso

Schudson, Michael. 1978. Discovering the News: A Social History of American Newspapers New York: Basic Books

-----. 1986. Advertising: The Uneasy Persuasion. New York: Basic Books

-----. 1995. The Power of News. Cambridge, Mass.: Harvard University Press

Spigel, Lynn. 1992. Make Room for TV: Television and the Family Ideal in Postwar America Chicago: University of Chicago Press

Strasser, Susan. 1989. Satisfaction Guaranteed: The Making of the American Mass Market New York: Pantheon

Turner, Frederick J. 1891/1920. The Frontier in American History. New York: Holt, Rinehart and Winston.

-8-

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