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INDEX
Note: In the index the abbreviation "RTC"
is used to refer to the R. J. Reynolds To-
bacco Company, and "RJR" is used to re-
fer to its founder and first president,
Richard Joshua Reynolds. When no dis-
tinction between the company and its
founder is possible or useful, the term
"Reynolds" is employed.
Accidents, 69, 143, 153 -54, 170, 359,
460, 462. See also Machinery: accidents
involving; Safety
Ackerman, George A., 170
Adams, Charles B., 474
Adams, Houston, 414
Adams, John Q., Sr., 36
Adams Tobacco Press Company, 83, 103
Advertisers' Weekly, 340
Advertising: beginning of for Reynolds,
70 -74; in magazines, 72, 75, 87, 171 -
72, 219, 221, 330, 338, 340 -42, 501,
504 ; in newspapers, 72, 142, 219, 221,
330, 335, 337 -38, 342, 501, 503, 506 -
7; of Schnapps, 72 -73, 134, 343 ; use
and distribution of by salesmen, 73, 77,
223, 366, 367 ; use of calendars for, 73 -
74 ; at exhibits and expositions, 74 -75,
142 ; RJR's interest in and supervision of,
75, 87 -88, 130, 171, 219 -20, 343 -44,
484 ; on billboards and posters, 75, 134,
142, 172, 219, 221, 222 -23, 330, 342,
343 -44, 367, 501 ; on railroad cars, 75,
142 ; themes and claims of, 87 -88, 163,
172, 220, 221 -22, 331, 333, 335, 336 -
40, 501 ; use of handbills for, 142 ; of
Prince Albert, 161 -62, 163, 171 -72,
219 -20, 342 ; of Camels, 211, 213, 219 -
24, 330 -43, 417, 496, 498, 506 -7, 517,
518 ; use of lighters for, 217, 518 ; expen-
ditures for, 223 -24, 320, 329, 330, 333,
336, 343, 417, 496 ; and smoking by
women, 330, 331, 340 -42; on radio,
330, 338, 342 -43, 344, 453, 501 ; by
RTC competitors, 340 ; of Winstons,
343, 453, 496, 501, 518 ; of Cavaliers,
452 -53, 496 ; on television, 453, 501 ; in
trade journals, 484 ; of Salems, 502, 503,
517, 518 ; of Brandons, 503 ; of Carter
Hall, 504 ; and visitors' program, 518 -
19. See also Advertising department
Advertising Committee, 520
Advertising department, 287, 291 -92, 329
A. E. Heekin Can Company, 164, 169 -70
AFL (American Federation of Labor), 397,
404. See also TWIU-AFL
Agee, George W., 239
Agricultural Foundation of North Carolina
State College, 528
A. Hoen and Company, 214, 215, 216
Aicher, W. M., 381
A. J. Long Cigar and Grocery Company,
157 -58
Aldrich, Nelson W., 191
Alfred P. Sloan Award, 643
Allen, Daniel Rice, 467
Allen, Elmer L., 463
Allen, George Garland, 349
Allen and Ginter (company), 206, 207
"All Star Radio Revue," 342
Alspaugh, John W., 218, 227
Alston Tobacco Company, 234 -35
Aluminum Company of America, 351
Amado, R. S., 234
American Cancer Society, 528
American Heritage Foundation, 528
American Machine and Foundry Company,
168, 204, 206, 345, 451, 486 -87, 494,
500, 508
American Medical Association, 529
American Snuff Company, 130
American Tobacco Company, 82, 103 -4,
109, 312 -13, 344 -45, 353, 460 ; Reyn-
olds affiliation with, 4, 51, 75, 98, 101,
104, 113, 129 -31, 135, 136, 139, 155,
175, 178 -80, 181 -82, 188 ; acquisition
of other tobacco companies by, 20, 97,
111, 112, 113, 206 ; and Reynolds adver-
tising, 75 ; as RTC competitor, 78, 91,
129, 158, 170, 189, 203, 210, 211 -13,
223, 239, 286, 308, 312 -13, 320, 339,

-679-

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Publication Information: Book Title: The R.J. Reynolds Tobacco Company. Contributors: Nannie M. Tilley - author. Publisher: University of North Carolina Press. Place of Publication: Chapel Hill, NC. Publication Year: 1985. Page Number: 679.
    
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