Advertising and Public Relations Law

Table of contents

• Title Page iii
• Contents vii
• Preface ix
• I - The Commercial Speech Doctrine 1
• 1 - Introduction 3
• 2 - The Development of Commercial Speech Doctrine 18
• 3 - Public Interest Information as Commercial Speech 48
• II - Govermental Regulation of Advertising and Commercial Speech 73
• 4 - The Federal Trade Commission 75
• 5 - The Sec, the Fda, and Other Federal Agencies 97
• III - Prior Restraints on Advertising, Public Relations, and Commercial Speech 125
• 6 - Deceptive, Fraudulent, and Unfair Advertising 127
• 7 - Professional Advertising and Promotion 149
• 8 - Products Liability 174
• 9 - Defamation and Product Disparagement 188
• IV - Commercial Speech Torts 201
• 10 - Appropriation and the Right of Publicity 203
• 11 - Public Disclosure of Private Facts 218
• 12 - False Light Invasions of Privacy 234
• V - Intellectual Property 251
• 13 - Trademarks, Patents, and Trade Secrets 253
• 14 - Copyright 266
• 15 - Self-Regulation by the Industry 318
• 16 - Obscenity and Indecency 333
• 17 - Journalistic Privilege, Free Press/ Fair Trial Issues, and Problems in Gaining Access to Information 361
• Endnotes 389
• Appendix A - Professional Codes 420
• Appendix B - The Constitution of the United States 447
• Appendix C - The United States Court System 467
• Appendix D - Copyright Registration Forms 469
• Appendix E - Trademark Registration Forms 482
• Appendix F - Model Releases 489
• Table of Cases 492
• Index 496

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