Daily Life in the United States, 1960-1990: Decades of Discord

By Myron A. Marty | Go to book overview

30 Concerns of Daily Life

Eating and drinking practices frequently did not match the heightened awareness of the need for healthful foods. Advertising for such foods abounded, and labels became more honest and explicit in reporting the contents of food packages, especially after a law passed in 1990 required it. But even with accurately labeled food products and repeated warnings concerning the health hazards posed by cholesterol, fats, salt, and sugar, junk-food consumption increased. Reports that poultry was more healthful than pork and beef led to increased poultry consumption, but not enough to catch up with either of its competitors. Nutritional concerns led to other healthful changes, including increased consumption of fruits and vegetables and reduced intake of fats and oils. The food industry encouraged the trend. In 1988 it spent more than $1 billion on advertising that included some type of health message, although critics contended that the messages were both confusing and misleading.

Nutrition

Health and drunk-driving concerns contributed to a slight decline in consumption of alcoholic beverages in the later 1980s. At the same time, the consumption of soft drinks increased by almost 20 percent. Diet drinks got a boost in 1983 when the Food and Drug Administration approved the use of aspartame, an artificial sweetener. Although critics warned that aspartame's effects on certain chemicals in the brain could cause behavioral changes, diet- conscious consumers ignored the warnings and the sweetener quickly became popular. Much sweeter than sugar, aspartame has the advantage

Drinking

-291-

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Daily Life in the United States, 1960-1990: Decades of Discord
Table of contents

Table of contents

  • Recent Titles in the Greenwood Press "Daily Life through History" Series ii
  • Title Page iii
  • Contents vii
  • Preface ix
  • Acknowledgments xi
  • Notes xiii
  • Introduction xv
  • Introduction xix
  • Part I - Modern Times Flourish and Fade: 1960-1966 1
  • 1 - Family Life 3
  • 2 - Changing Population Patterns 11
  • 3 - Private and Public Lives 25
  • 4 - Consumers in the Material World 35
  • 5 - The Other America 43
  • 6 - Mind and Spirit 51
  • 7 - Technology in Daily Life 57
  • 8 - Cultural Transformations 65
  • Part II - Troubled Times: 1967-1974 77
  • 9 - Changing Families 79
  • 10 - Civil Rights and Group Identities 87
  • 11 - Securities Shaken 99
  • 12 - Cultural Reflections/Cultural Influences 115
  • 13 - Material Aspects of Life 127
  • 14 - Environmental and Consumer Protection 141
  • 15 - Technology's Small Steps and Giant Leaps 149
  • 16 - Hard Knocks for Schools 159
  • 17 - Spiritual Matters 169
  • 18 - Not Ready for New Times 175
  • Part III - Times of Adjustment, 1975-1980 179
  • 19 - Family Changes Continue 181
  • 20 - The Peoples of America 187
  • 21 - Security Concerns 195
  • 22 - Television, Movies, and More 205
  • 23 - Cares of Daily Life 215
  • 24 - Arenas of Discord 225
  • 25 - Pulling Together 239
  • Part IV - Crossing the Postmodern Divide: 1981-1990 245
  • 26 - Family Variations 247
  • 27 - People at the Margins 255
  • 28 - Security Concerns Continue 265
  • 29 - Diversions 277
  • 30 - Concerns of Daily Life 291
  • 31 - Technology 303
  • 32 - More Discord 309
  • 33 - Prospects 331
  • Selected Bibliography 337
  • Index 353
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