This book was written in response to the demand by successful businesspeople for additional education in the areas of finance and accounting. It represents an attempt to aid managerial- and executivelevel personnel in developing new skills or updating old skills in the areas of financial management and accounting. The text is specifically designed to appeal to managers who are relatively untrained in these areas and now feel the need to become better versed in finance and accounting. My experience in conducting executive-level seminars designed for this audience suggests that the book will appeal to managers in all types of organizations who currently work in various nonfinancial functional areas such as marketing, production, law, and human resources management. It is becoming increasingly apparent that continued advancement in these areas demands a basic knowledge of finance and accounting. This book also will be useful for small business entrepreneurs who feel the need to develop fundamental skills in financial control and financial planning. Finally, a variety of independent professionals, such as engineers, attorneys, and medical practitioners, may find the book most useful for the financial side of their profession.
In addition to practicing nonfinancial managers and executives, college students with no prior formal training in accounting and finance may also find the book useful. The book may be used by itself for a one-semester undergraduate course, or it may be assigned as supplementary or background reading for a more intensive finance course. The book may be particularly appropriate for finance courses with a heavy case study emphasis where little straight text is normally provided.
In keeping with the objectives of the book, the text does not purport to provide a comprehensive treatment of the fields of finance