The Electronic Election: Perspectives on the 1996 Campaign Communication

By Lynda Lee Kaid; Dianne G. Bystrom | Go to book overview

Subject Index
A
ABC, 6, 7, 9, 10, 16, 30-40, 68, 70, 71, 87-95, 101, 114, 137, 157, 159, 181, 183, 184, 185, 192, 196, 204, 337, 352
Adams, John Quincy, 66
Adwatch, 114-121, 128, 305
African Americans, 257-274, 368
AdSAM, 258, 263-265, 266-274
focus groups, 265-266
Pleasure/Arousal/Dominance (PAD) theory, 258, 261-262, 263, 264, 265, 266-273
voting behavior, 258-261
campaign techniques, 260
compensation theory, 260
ethnic community theory, 260
new Black voter, 260-261
Agnew, Spiro, 3
Alexander, Lamar, 251
AllPolitics, 337
Anderson, John, 138, 139
Anderson, Thomas, 138
B
Baker, James, 104
Barbour, Haley, 74, 76
Bayh, Evan, 104, 105
Beldon, Mike, 47
Bennett, Bill, 187
Bloom, David, 11
Bennet, Robert, 75
Boxer, Barbara, 104
Bradley, Bill, 352
Brady, Jim, 219, 240-241, 245, 268, 273
Braver, Rita, 159
Brister, Jim, 42
Broadcasting directive, 351
Brokaw, Tom, 10, 19, 158, 159, 187
Browne, Harry, 138,141
Bruno, Hal, 137
Buchanan, Pat, 251
Bury, Chris, 191
Bush, Barbara, 83, 84
Bush, George, 5, 21, 58, 84, 104, 110, 114, 125, 165, 193, 194, 212, 257, 261, 355
Bush, George, Jr., 41, 42, 293
Byrd, Joe, 279, 280
C
C-SPAN, 101, 136, 196, 280, 341-346
Cable News Network (CNN), 65, 68, 70, 157, 181, 337, 341-346, 352
Camejo, Peter, 138
Campbell, Bill, 104
Campbell, Carroll A. Jr., 135
Carter, Jimmy, 139, 163, 185, 186, 191, 194, 259, 320
CBS, 6, 8, 9, 10, 30, 31-32, 34-40, 44, 68, 70, 71, 72, 73, 87-95, 101, 114, 157, 158, 169, 160, 183, 185-187, 352
Celeste, Richard F., 76
The Cherokee Advocate, 279, 281
Cherokee Observer, 279
Chicago Tribune, 67, 85-95
Choate, Pat, 278
Christian Democratic Party (CDU), 357, 359, 360
Churchill, Winston, 154
Cisneros, Henry, 39
Civic engagement through media, 335-347
Civic journalism, 65
Civic/voter participation, 319-334, 335-347
Clark, Ed, 139
Clinton, Bill, 5-12, 21, 25, 31, 34-46, 51, 54, 56, 57, 58, 59-61, 62, 67, 70, 73-78, 81, 84, 87, 106, 110, 114, 133, 135, 138, 149-161, 163-177,

-409-

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