|1 Introduction to
|6What Is an Attitude?|
|7Why Do People Have Attitudes?|
|7How Are Attitudes Measured?|
|22Direct versus Indirect
Assessment of Attitudes|
|22Do Attitudes Predict Behaviors?|
|23What Kinds of Attitudes Predict
|28What Other Variables Enhance
|29How Is Attitude Change Studied
|30Conceptual and Operational
Levels of Research|
|31The Validity of the Attitude
|34Evaluating a Theory|
|35The Approaches to Persuasion|
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Attitudes and Persuasion:Classic and Contemporary Approaches.
Contributors: Richard E. Petty - Author, John T. Cacioppo - Author.
Publisher: Westview Press.
Place of publication: Boulder, CO.
Publication year: 1996.
Page number: vii.
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