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Subject Index

A
Ability to think, 263 -66
Accentuation theory, 119 -21
Active vs. passive participation,
213 -16
Accentuation theory, 119 -21
Adaptation level theory, 95 -98
Additive model (of attitudes), 195,
208 -9
Advertising
audience factors, 102 -3
balance approach, 130
conditioning approach, 44 -45
informational appeals, 166 -87
message comprehension, 71
number of sources and arguments,
244
perspective modification, 116
social learning approach, 53
two-sided appeal, 75
Age, 80
Agreement effect, 131
Anchors, 96, 99, 117
Anticipatory attitude change, 153,
257 -58
Arguments
memory for, 248 -50. See also
Persistence
number of, 70 -71, 242 -46
quality of, 233 -48
Arousal
and bogus feedback, 175 -77
perception of, 170 -75
Assertion constant, 161
Assimilation effect, 99 -101, 118, 122
Attitude
change, 200 -204. See also
Persuasion
content vs. rating, 110
definition of, 7, 20
functions of, 8
relation to behavior, 22 -29, 198 -99
relation to beliefs, 194 -96, 204 -8
Attitude measurement
behavioral techniques, 17 -18
comparison of techniques, 22
direct verbal reports, 9 -13
discussed self-reports, 16 -17
physiological techniques, 18 -21
Attraction effect, 131
Attractiveness (of source), 66 -67,
70 -71, 77
Attribution. See also Misattribution,
Self-perception
augmentation principle, 179
definition of, 163
discounting principle, 179
and perception of communicator's
attitude, 181
and perception of communicator's
intent, 177 -80
Augmentation principle, 179
Augmenting cue, 90
Averaging model (of attitudes), 204 -5,
208 -9

B
Balance theory
agreement effect, 131
attraction effect, 131
determinants of balance, 131 -33
imbalance, 128 -29

-309-

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Publication Information: Book Title: Attitudes and Persuasion: Classic and Contemporary Approaches. Contributors: Richard E. Petty - author, John T. Cacioppo - author. Publisher: Westview Press. Place of Publication: Boulder, CO. Publication Year: 1996. Page Number: 309.
    
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