The Pabst Brewing Company: The History of An American Business

By Thomas Cochran C. | Go to book overview

THE PABST BREWING COMPANY

THE HISTORY OF AN AMERICAN BUSINESS

THOMAS C. COCHRAN, PH. D. Professor of History, New York University

NEW YORK New York University Press • Washington Square

LONDON Geoffrey Cumberlege • Oxford University Press 1948

-iii-

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The Pabst Brewing Company: The History of An American Business
Table of contents

Table of contents

  • Title Page iii
  • Foreword v
  • Preface vii
  • Contents ix
  • Illustrations x
  • Tables xi
  • Chapter I The Bests Move to Milwaukee 3
  • Chapter II Establishing the Business in Milwaukee 11
  • Chapter III Prelude to Greatness 43
  • Chapter IV The Captain Runs the Company 70
  • Chapter V Brewing Becomes More Scientific 102
  • Chapter VI Winning a National Market 129
  • Chapter VII A National Sales Organization 160
  • Chapter VIII Quality and Prestige First 180
  • Chapter IX Holding a Quality Market 210
  • Chapter X Pabst in Milwaukee 249
  • Chapter XI Bargaining with Labor 271
  • Chapter XII The Prohibition Movement 302
  • Chapter XIII Fred Pabst Takes Control 325
  • Chapter XIV Premier and the Merger 355
  • Chapter XV The Revival of Brewing 366
  • Chapter XVI The Campaign for the National Market 384
  • Appendixes 400
  • Bibliography 407
  • Chronology The Pabst Brewing Company 422
  • Index 430
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