Organizational Public Relations: A Political Perspective

By Christopher Spicer | Go to book overview

Preface

Cheney and Vibbert ( 1987) noted that, "public relations has been a fact of organizational life throughout this [the 20th] century" (p. 165). This fact is key to understanding what I seek to accomplish in this book. Organizations are situated within larger environmental systems characterized in terms of economic, sociocultural, technological, and legal/political dimensions. Public relations management and communication arises from a need (or perceived need) related to the often complicated, confusing, and compelling interaction between the organization and other stakeholders in the organization's environment. The organizational public relations function is situated at the fault line where organizational and public interests intersect, sometimes in collusion, often in conflict.

As Bolman and Deal ( 1991) reminded us, organizations are complex, surprising, deceptive, and ambiguous. This book takes their reminder to heart. Organizational life is rife with paradoxes. It is extraordinarily exciting yet mind-numbingly boring, creative yet routine, casual yet formal, honest yet deceptive, friendly yet hostile, supportive yet demeaning, individualistic yet team-oriented, and so on through any number of descriptive adjectives we associate with life in organizations. Above all, organizational life is our way of life, it is intimately intertwined with much of what we experience on a day-to-day basis.

This book is about understanding organizations, especially the role played by organizational decision making in the development and implementation of public relations programs and activities. My goal is to increase the likelihood that the public relations practitioner will become a key player in his or her organization's dominant decision-making coalition, which is comprised of those organizational leaders with the power to establish organizational goals and influence how those goals are accomplished. A better understanding of why and how organizational decisions emerge from the black caldron of organizational "stew" will enable public relations practitioners to join the organization's dominant coalition as fully acknowledged partners.

-xi-

Notes for this page

Add a new note
If you are trying to select text to create highlights or citations, remember that you must now click or tap on the first word, and then click or tap on the last word.
One moment ...
Default project is now your active project.
Project items

Items saved from this book

This book has been saved
Highlights (0)
Some of your highlights are legacy items.

Highlights saved before July 30, 2012 will not be displayed on their respective source pages.

You can easily re-create the highlights by opening the book page or article, selecting the text, and clicking “Highlight.”

Citations (0)
Some of your citations are legacy items.

Any citation created before July 30, 2012 will labeled as a “Cited page.” New citations will be saved as cited passages, pages or articles.

We also added the ability to view new citations from your projects or the book or article where you created them.

Notes (0)
Bookmarks (0)

You have no saved items from this book

Project items include:
  • Saved book/article
  • Highlights
  • Quotes/citations
  • Notes
  • Bookmarks
Notes
Cite this page

Cited page

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

(Einhorn, 1992, p. 25)

(Einhorn 25)

1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited page

Bookmark this page
Organizational Public Relations: A Political Perspective
Table of contents

Table of contents

Settings

Settings

Typeface
Text size Smaller Larger Reset View mode
Search within

Search within this book

Look up

Look up a word

  • Dictionary
  • Thesaurus
Please submit a word or phrase above.
Print this page

Print this page

Why can't I print more than one page at a time?

Full screen
/ 324

matching results for page

Cited passage

Style
Citations are available only to our active members.
Sign up now to cite pages or passages in MLA, APA and Chicago citation styles.

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn, 1992, p. 25).

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences." (Einhorn 25)

"Portraying himself as an honest, ordinary person helped Lincoln identify with his audiences."1

1. Lois J. Einhorn, Abraham Lincoln, the Orator: Penetrating the Lincoln Legend (Westport, CT: Greenwood Press, 1992), 25, http://www.questia.com/read/27419298.

Cited passage

Welcome to the new Questia Reader

The Questia Reader has been updated to provide you with an even better online reading experience.  It is now 100% Responsive, which means you can read our books and articles on any sized device you wish.  All of your favorite tools like notes, highlights, and citations are still here, but the way you select text has been updated to be easier to use, especially on touchscreen devices.  Here's how:

1. Click or tap the first word you want to select.
2. Click or tap the last word you want to select.

OK, got it!

Thanks for trying Questia!

Please continue trying out our research tools, but please note, full functionality is available only to our active members.

Your work will be lost once you leave this Web page.

For full access in an ad-free environment, sign up now for a FREE, 1-day trial.

Already a member? Log in now.