A Casebook Approach
Ardyth Broadrick Sohn Butler University
Jan LeBlanc Wicks University of Arkansas
Stephen Lacy Michigan State University
George Sylvie University of Texas at Austin
Angela Powers Northern Illinois
Nora J. Rifon Michigan State University
C. Ann Hollifield University of Georgia
LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS 1999 Mahwah, New Jersey London
Questia, a part of Gale, Cengage Learning. www.questia.com
Book title: Media Management:A Casebook Approach.
Contributors: Ardyth Broadrick Sohn - Author, Jan LeBlanc Wicks - Author, Stephen Lacy - Author, George Sylvie - Author.
Publisher: Lawrence Erlbaum Associates.
Place of publication: Mahwah, NJ.
Publication year: 1999.
Page number: iii.
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