The Web: advertising
in a new age
Home is where you hang your @
The Web is the medium of the new millennium. As this book goes to print, actual Web advertising accounts for about the same as outdoor advertising, barely more than 1 per cent of all advertising expenditure, but it is of course growing much more rapidly.
Also, any brand of any substance today has a Web site. The company Web site often starts out its life as just one more way to 'advertise' and provides a point of contact with potential and existing customers. But pretty soon it gets to be more than that. The focus builds on ways for visitors to enjoy the experience and the site is used to try to build closer relationships with them.
Questia, a part of Gale, Cengage Learning. www.questia.com
Publication information: Book title: Advertising and the Mind of the Consumer:What Works, What Doesn't, and Why. Edition: 2nd. Contributors: Max Sutherland - Author, Alice K. Sylvester - Author. Publisher: Allen & Unwin. Place of publication: St. Leonards, N.S.W.. Publication year: 2000. Page number: 238.
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