Inside the Wall Street Journal: The History and the Power of Dow Jones & Company and America's Most Influential Newspaper

By Jerry M. Rosenberg | Go to book overview

CHAPTER 7
The National Observer-- "America's Liveliest Newspaper"

It is a young publication and its evolution is by no means finished.

HENRY GEMMILL,

editor, The National Observer

In 1961 BARNEY KILGORE and his executive team at Dow Jones & Company decided to launch a weekly national newspaper for a general readership. After a survey campaign and a drive for new advertisers, The National Observer made its debut on February 4, 1962. Within a year it had a circulation of approximately 220,000, an impressive figure for a fledgling newspaper.

The National Observer's first editor was William E. Giles, who grew up in Plainfield, New Jersey. He worked for a local newspaper during summer vacations from college and after graduating from Columbia went on to earn a graduate degree at that university's School of Journalism. He was hired fresh out of school by Dow Jones & Company as copy editor on The Wall Street Journal's New York desk. From there he went on to become a reporter and rewrite man and eventually wound up in Dallas, Texas, where he was bureau chief and production supervisor for the plant that printed the southwest edition of the Journal. After three years in Texas, Giles was

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