Inside the Wall Street Journal: The History and the Power of Dow Jones & Company and America's Most Influential Newspaper

By Jerry M. Rosenberg | Go to book overview

CHAPTER 14
The Dow Jones News Service

The fiercest competition in American journalism at the moment is the one raging between the Dow Jones News Service and RUR, the financial reporting arm of Reuters News Service . . .

WILLIAM J. SLATTERY, Esquire Magazine

THE FOUNDERS OF DOW JONES didn't start out as newspaper publishers in 1882. Their first products were news bulletins--hand-written sheets that brought their Wall Street customers important business and financial news. And while those early "flimsies" expanded into newsletters (and ultimately became The Wall Street Journal), their initial enterprise--delivering the news as soon as it was reported-- still flourishes as the Dow Jones News Service.

The service began in 1897 with the development of a machine that could transmit news stories by wire, a full page at a time, directly into the offices of subscribers.

Today's News Service is a direct descendant of the original Dow Jones venture; it also retains one of its earliest nicknames, the "broadtape"--so called because Dow Jones chose a printing machine using extrawide paper.

Those early machines, known as news tickers, were a variation of the stock tickers that carried news of prices on the New York Stock

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