Stereotype Accuracy: Toward Appreciating Group Differences

By Yueh-Ting Lee; Lee J. Jussim et al. | Go to book overview
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Accuracy of Stereotypes:
What Research on Physical
Attractiveness Can Teach Us

Richard D. Ashmore and Laura C. Longo

The folk wisdom injunction, "Don't judge a book by its cover," suggests that stereotypes based on observed physical characteristics may not be accurate. With regard to physical attractiveness in particular, this stance is evident in the notion that "beauty is only skin deep." At the same time, there is no reason to assume that stereotypes are by definition inaccurate (Ashmore & Del Boca, 1981), and there are conceptual (e.g., Campbell, 1967) and empirical (e.g., McCauley & Stitt, 1978) reasons to think that stereotypes might reflect actual group characteristics. Our view is that the accuracy—inaccuracy of stereotypes depends on several factors. We, thus, join a tradition of social scientists concerned with identifying the conceptual and empirical issues involved in determining the accuracy of social perception.

Cronbach (1955) distinguished four components of global accuracy scores in person perception research (i.e., elevation, differential elevation,

A preliminary and partial version of this chapter was presented at the Conference on Stereotype Accuracy, Bryn Mawr, Pennsylvania, June 10-11, 1994. The research reported in this chapter was supported by National Science Foundation Grant BNS-8616149. We thank the foundation for its financial assistance and also express our gratitude to Marc Beebe, who helped in preparing this chapter.

Correspondence concerning this chapter should be addressed to Richard D. Ashmore, Department of Psychology, Tillett Hall, Livingston Campus, Rutgers University, New Brunswick, New Jersey 08903.


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Stereotype Accuracy: Toward Appreciating Group Differences


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